WATCH: McVities have made the best advert ever using kittens and puppies!

Harnessed the power of cute


© YouTube

Whoever came up with this advert concept needs a raise because we've never wanted a biscuit more.

Bikkie company McVities has taken into account that Brits are a sucker for cuteness, and released two new adverts featuring adorable kittens and puppies!

They advertise the digestive biscuits as a 'crumbly cuddle'. I WANT A CRUMBLY CUDDLE.

Watch the kitten video here:

Or if puppies are more your thing:
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